Gaining internal buy-in for something new—whether a product, service, or marketing experiment—is no easy task. This 5-step process can help.

Counter-positioning as a business strategy is about asking bold questions, challenging industry norms, and finding new ways to create value.

Here are four ways to get REAL input that bridges the gap between consumer interest and actual sales.

Innovation—it’s just one lightbulb moment after another, right? Ha! If only. The truth is, we all hit idea droughts.

This morning, my four-year-old daughter and I were eating breakfast when she suddenly jumped out of her seat and pointed out the window.

Are you mulling on an idea for a new product that could be the next big thing? I love that for you!

Have you ever played that game where you have two similar images and you need to find the differences between them?

Who “owns” business strategy at your company? Is it someone with a corner office? 

Imagine this: You're at Target, picking up your online order, and there's a bonus—Starbucks coffee delivered right to your car. 

Business school teaches us that there are two generic ways to organically grow your revenue: 

Have you ever been caught off-guard in a business meeting, faced with a question that left you feeling like a deer in headlights?

Ever feel like your revenue goals are out of reach?

Have you ever purchased a concert ticket to see the opening act, rather than the headliner?

Whenever I'm asked to create a Win Analysis for our clients — which is a set of recommendations for achieving their revenue targets

Do you know how King Tutankhamun’s tomb was initially discovered? 

Remember David and Goliath? The iconic story isn't just about the little guy triumphing over the giant; it's about strategy

As someone who sits in the trenches of business strategy daily, specifically in crafting and sustaining differentiation,

You’re good at your job. You follow the best practices, you hunt for new ideas, you drive efficiencies.