Business and MARKETING Strategy
Creating go-to-market strategies that redefine your growth potential
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Business STRATEGY
Business strategy focuses on how your business grows. I chart new growth paths for your company by reimagining how your business creates value and competes.
Here’s how I get you there:
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Identify growth opportunities that will increase your revenue potential
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Redesign strategies and business models to make consumers love you even more
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Pinpoint ways to strengthen and protect your business from competitors
2
PRODUCT MARKETING
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Product marketing is the process of launching your product into the world. I take you through that process, covering the key steps that will help tee your offering up for success.
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What I do:
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Recommend the right positioning, price, place, and promotion of your product
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Build the business case and model out future sales scenarios
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Develop a launch plan that positions your product to thrive in the market
3
Fractional CMO​
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Fractional CMO support is for when marketing is moving, but no one is fully leading it. I step in to set direction and keep the work connected to where the business is growing.
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What I do:
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Build the marketing strategy and help carry it into execution
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Give agencies, contractors, and internal teams clearer direction
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Bring senior marketing thinking into leadership conversations and growth planning
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Interweave AI into marketing workflows to improve productivity and reach more people