Counter-positioning as a business strategy is about asking bold questions, challenging industry norms, and finding new ways to create value.

Have you ever played that game where you have two similar images and you need to find the differences between them?

Imagine this: You're at Target, picking up your online order, and there's a bonus—Starbucks coffee delivered right to your car. 

Have you ever been caught off-guard in a business meeting, faced with a question that left you feeling like a deer in headlights?

Have you ever purchased a concert ticket to see the opening act, rather than the headliner?

Do you know how King Tutankhamun’s tomb was initially discovered? 

Remember David and Goliath? The iconic story isn't just about the little guy triumphing over the giant; it's about strategy

As someone who sits in the trenches of business strategy daily, specifically in crafting and sustaining differentiation,

You’re good at your job. You follow the best practices, you hunt for new ideas, you drive efficiencies.