Rather than following the status quo, let’s ask ourselves a new question: How can we think differently about our marketing spend this next year? Here is a step-by-step guide to reshape our marketing budget.

Counter-positioning as a business strategy is about asking bold questions, challenging industry norms, and finding new ways to create value.

Are you mulling on an idea for a new product that could be the next big thing? I love that for you!

Imagine this: You're at Target, picking up your online order, and there's a bonus—Starbucks coffee delivered right to your car. 

Business school teaches us that there are two generic ways to organically grow your revenue: 

Have you ever been caught off-guard in a business meeting, faced with a question that left you feeling like a deer in headlights?

Ever feel like your revenue goals are out of reach?

Whenever I'm asked to create a Win Analysis for our clients — which is a set of recommendations for achieving their revenue targets